POTENTIAM: The Facebook for the Musicians based on the Blockchain technology

INTRODUCTION
Which is your favourite song? Who is your favourite artist? Is Pop Music Your Style Or Rock? Music is our life. The potential effects of music on the human mind are beneficial in many ways. People have been creating and listening to it since ages. It flows in nature. We love how a lyric relates to our experiences in life. The creators of the music are some of the wonderful people who channelize their creativity, experience, emotion and Imagination to bring the immortal tunes. With the advancement of the technology, they have greatly benefitted from the effect of it on the music production and distribution.
Online music stations and radios are common things. Many young artists have taken the route of digital tools to advertise their content, to create visibility and exposure to their music. But, there are many intermediaries who have become the powerhouse in the industry. There are many problems in the industry and a few of them are mentioned below.
  • Lack of interests or Manpower
  • Incoherent feedback which leads to the stagnation
  • Barrier to entry
  • Lack of awards and incentives
The power has gone to the intermediary and production labels, who have started manipulating the industry in a way that is best for them.
The creativity and the demand of the audience are not matching. The artist and its sale of records do not match the quality of audience. The revenue is not distributed equally between artist and Producers. We have to search for ways in which a balance can be created to bring the life back in the music industry.
Solution Offered
The POTENTIAM is creating an ecosystem for the artists to collaborate and create music. It is based on the blockchain technology and acts as a social media for the music creators. Write your lyrics or Play your instrument to record music. The potential of the application is huge considering it also provides a marketplace for selling and buying of the music.
Any artist can create a snippet of music and advertise it or Make it public. People can easily vote for their favourite music. A few of the top features of the platform can be summarized below.
  • Job creation and reward for writers
  • Advertising opportunities with instant messing
  • Crowdfunding and tokenised opportunities
  • Music Artist Promotion
ICO Information & Team
To create a better platform, they are conducting an ICO. 100 Million PTM tokens are created in which 60% will be used in the Public sale.

The Token Presale is currently live and you can join the sale to earn a bonus. People behind this project created Britznbeatz in 2016, which a music publication website to discover new talents. They are experienced and talented to create a stable platform.
Conclusion
The artist and the writer never get their due in the corporate world and this is a unique opportunity for everyone to discover and support the great musical talent in the world. The credibility of the creators of the platform is worthy enough to be considered for the growth of the application. Utilising blockchain technology to bring a transparent application for the writers and musicians will bring a revolution in the music industry. It will bring the balance which has been lost due to the many reasons beyond the control of the artist. But, this is the time to create an equilibrium in the industry where original talent is rewarded based on his merit and recognised worldwide.

They have more than 150,000 subscribers on their Britznbeatz platform, which has done some of the tremendous work of artist discovery and talent promotion. Their prime target with the application would be music Marketing and social media industry. According to an estimate, the global music business is estimated to be worth 15 billion dollars and with the introduction of the POTENTIAM, this market is going to expand further. I think that we will see a new and fresh talent in the Global music industry.

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