MERCULET: Turning Your Attention into Rewards With the Help of Blockchain technology

The global solution for the problems is solved by entrepreneurs. They are the defiant ones who look for right solutions for the buzzing challenges of the decades. The relation between the entrepreneur and the investor is significant considering the mutual correlation between their existences. The one thing that has become scarce in the internet world is the attention of the people. Companies, startups, digital marketers and advertisers and content creators are targeting only one thing, and that is the attention of the user.
Due to information overload on the internet, it has become increasingly difficult for everyone to maintain large user base. Looking from the consumer's side, there is no monetary benefit for the time and attention spent on the website. On the other hand, the companies are earning due to the attention and time of the users across the world. To grow your platform, you require the attention of the user. The core of the growth is the attention of the user. There is a need for creating an equal incentive-based model where the user is incentivised for his attention, time and data.
Solution offered
MERCULET has built the attention network based on the blockchain technology as it believes that it is possible to create tangible value from the attention of the user. It allows the user to convert their attention into rewards. Based on the Blockchain technology, it is ready to redefine the relationship between consumers and companies. This is a platform which converts the internet of information into the internet of value. The supply side and demand side are happy with the services offered on the platform.
The core methodologies adopted by the platform includes User Attention Value(UAV) evaluation system, Attention Incentive System and open content platform. Some of the protocols utilised by the platform include Attention Tokenization Protocol, Attention Reward Protocol and Universal Content Protocol. Understanding the behaviour of the users for better management of the services through various tracking tools is another distinct feature of the platform. The open content platform is the source of the user's attention.
It is globally oriented, standard, decentralised and community-based. Unique content ID helps the process of tracking third party content source and copyright confirmation services. In addition to that, a reputation management system exists on the platform for better community judgement and maintenance of the good community. Various parameters are employed for creating a perfect reputation on the platform. Community court is created for dispute resolution and arbitration.
This court is used for various cases involving copyright claims and others. Entrepreneurs, users, content creators and advertisers are part of the ecosystem and they work together to create a global community of transparent data and information. They have partnered with Magic Window for implementing their solutions and creation of more such solutions in the future.
ICO INFORMATION AND TEAM
MERCULET Token Bounty campaign is currently live on the platform until 16th April 2018. The dates of the ICO are yet to be announced. The team working on the project is experienced and have a solid background in the field of Blockchain technology, IT, Interface design and Business management. They are determined and have received positive support from their advisory group.
Conclusion
In the world of hyper-connectivity, it becomes imperative for the people to be aware of their limitations. Startups are being launched daily with the aim of becoming the next billion dollar company. Is it for real or just an illusion? Are we moving in the right direction? These are a few of the basic questions that must be asked to the investment communities.
In the world of technology and innovation, attention is a scarce quantity. As we move further into the digital world, companies will have to create a better solution to hold user's attention. We may be moving in the right direction with the help of Blockchain technology but it is yet to be seen in the real world example. What happens in the future is unknown but the solution offered by the platform promises some of the revolutionary changes in the digital landscape. I think they have chosen the right technology to develop the biggest challenge in the digital world.
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