BITREWARDS: Earn Cryptocurrency For Using Your Favourite Products

Introduction
Trust is the key to all the relationships. Whether it's between two persons or a customer and the product, trust is the only factor that motivates people to maintain the relationship. Companies apply various techniques for maintaining the trust between the products and its users. The quality of the product and the marketing are the major part of the deal but one of the more important elements in the relationship is the time and effort spent in giving extra to the consumers.
While e-commerce market is booming in the many countries of the world, the loyalty market is facing various challenges such as Inactive account, Low redemption rates, low client retention, increased cost of customer service, low motivation by offers and rewards. The consumer values time more than anything else and the time required for completion of registration of loyalty programs is lengthy and cumbersome. There is a requirement of a new loyalty and reward management system which is based on the latest technology and it is easier for the consumer to redeem.
Solution offered
BITREWARDS is the platform built for consumers to redeem their rewards. It is a B2B2C loyalty platform built on the blockchain technology. This is an opportunity for the retailers and consumers to engage on the loyalty management platform so that each party can benefit judiciously. AI-based analytics is allowed for the increasing the conversion rates and sales of the company. They are creating a value-based business for the retailers and consumers based on the cryptocurrency. There are many features of the platform and a few of them are mentioned below.
  • BITREWARDS Decentralised Network which is composed of retailers and consumers with a variety of services
  • Maximum Flexibility to the consumers with the help of crypto wallet
  • An Artificial Intelligence based data analysis management system which provides AI recommendations to the merchants for incentivizing productive behaviour of consumers
  • BIT Token rewards to the consumers as the loyalty and rewards token on the platform
  • Free program for the retailers and merchants with many options for integration
  • Seamless workflow of BIT token rewards management and Social media integration
They have designed a unique ecosystem of loyalty and rewards which is a key source of marketing and sales for the companies. The decentralised network created by the platform will help connect millions of consumers to the products they love. Sharing and bringing the friends on the platform has its own advantages. The only way to bring trust back in the system is the application of blockchain technology. It is being utilised in every sector of the business but in the loyalty and rewards mechanism, it is a clear that things are looking for a change.
ICO INFORMATION AND TEAM
2,000,000,000 BIT Tokens are created for the project in which 1,280,000,000 BIT tokens are reserved for the sale. Public Presale is currently live on the platform until 31st March 2018. The main Crowdsale is scheduled to be held from 1st April 2018 and continue until 30th April 2018.
39% of the funds collected will be utilised in the marketing, sales and merchant partnerships while 27% of the funds will be utilised for the product development. The team working for the company has years of experience in the fields of marketing and sales, business management.
Conclusion
Companies are always looking for ways to connect with customers in more intimate ways and with the help of social media, it has become possible. The loyalty is a two-way street, and if it has to be maintained, then the process has to be smooth and transparent. Companies spend billions of dollars on the loyalty programs which is also time-consuming and cumbersome. Providing customers something more than just the product is always beneficial in the long run.

The key is to maintain the relationship for the long term and think about the bigger picture. I think that they are creating another opportunity for businesses to connect with the consumers and rewarding them for their trust. This is an opportunity for the e-commerce businesses to take a look at their marketing channels and realign their strengths which matches the interests of the consumers. So, what do you think about the future of the rewards and loyalty programmes based on the cryptocurrency?

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